Senators Demand Answers About Delta’s New AI Pricing Plan

That’s when companies began to copyright software as intellectual property and charge businesses licensing fees to use their technology. “Our creators are already seeing the benefits in production through pre-visualization and shot planning work and, certainly, visual effects,” he said. “It used to be that only big-budget projects would have access to advanced visual effects like de-aging.” With this traditional pricing model, businesses typically pay for tiered subscription plans to access proprietary software. Subscription plans often included usage limits, maintenance fees and additional charges for customized integrations or enhanced customer support. AI-first companies design workflows with AI in mind from the beginning, not as something to tack on later.

Lowering The Cost And Risk Of AI

It’s unclear where the tune actually came from, but Lukather said he had nothing to do with it. But the rise of artificial intelligence has added to his previous concerns about streaming services in general. In this context, AI software is no longer sold as the primary product. It is merely one of many tools used by the provider to honor your service agreement. The latest advances in AI software promise to bring your business improved speed, efficiency and accuracy.

Some of the most advanced and sophisticated AI innovations are only available to the biggest corporations. By removing the software licensing cost from the equation, vendors can level the playing field for smaller businesses and startups. This makes it possible for smaller players to access the leading-edge AI solutions without the costly upfront investment. Interestingly, while our technology has undergone a remarkable transformation over the last 50 years, this pricing model has remained largely unchanged. When it comes to paying for access to advanced AI tools like OCR, document processing, customer service bots, transcription engines and machine learning platforms, we’re still living in the ‘70s.

Lowering The Barrier To Accessing AI

He also serves on the board of the Coalition Against Financial Crimes. Much of the discussion about generative AI in TV and film centers on the potential to undermine creativity and jobs, and rip off intellectual property. However, there’s also a sincere push to understand how to use the tech to enhance creative, human ideas. As society learns what generative AI realistically will and won’t do, how the technology is received in shows and movies will likely depend on how, when, and why it’s used, as well as how open creators are about its usage. “I’m pretty sure that there’s a better business—and a bigger business—in making content 10 percent better using technology than there is in making it 50 percent cheaper,” Sarandos said at the time. He added that audiences “probably don’t care much about budgets and, arguably, maybe not even the technology to deliver it.”

One of the most significant compliance challenges is the ability to remain current with constantly evolving regulations across multiple jurisdictions, he said. For example, if the model hallucinates and gives made-up responses, a firm could give incorrect advice or violate suitability standards. Users of AI need to understand the sources referenced, if any, in the AI response, he said. Delta first announced the AI pricing during an investor event in November, calling it a “full reengineering of how we price and how we will be pricing in the future.” Some artists have spoken out against the use of AI in music, while others have embraced it.

Sarandos claimed that viewers have been “thrilled with the results”; although that likely has much to do with how the rest of the series, based on a comic, plays out, not just one, AI-crafted scene.

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

• It’s unclear where the tune actually came from, but Lukather said he had nothing to do with it.
• The controversy comes shortly after a new, popular group called The Velvet Sundown was revealed to be a completely computer-generated band.
• Much of the discussion about generative AI in TV and film centers on the potential to undermine creativity and jobs, and rip off intellectual property.
• In a statement to Business Insider, a Delta spokesperson said the company would not use personal information for dynamic pricing.

Documentaries are supposed to be grounded in truth and evidence, so AI-generated imagery could hurt credibility. Contrastingly, using generative AI to avoid destroying a real building for use in a fictional apocalyptic drama is more understandable. Using generative AI to write the script for such a show, however, would likely evoke different reactions. One of the biggest mistakes I see businesses make is jumping into AI by picking a tool they’ve heard about and trying to force it into their workflow.

Still, Netflix seems open to using generative AI in shows and movies more, with Sarandos saying the tech “represents an incredible opportunity to help creators make films and series better, not just cheaper.” Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the growing use of generative AI in entertainment. Businesses may be paying for licensed ownership of AI technology, but it’s rare that these tools come optimized for your needs right out of the box.

Concerns about AI compliance knocked last year’s top worry, off-channel communications, much further down the list. With the proliferation of AI tools in nearly every facet of the industry, that isn’t likely to change in coming years. Without realizing it, you may have already seen Netflix’s first foray into AI-generated content. “There is no fare product Delta has ever used, is testing, or plans to use that targets customers with individualized offers based on personal information or otherwise,” the spokesperson said.

• He said that Netflix is currently piloting the ability for people to ask Netflix for a recommendation via conversational prompts like, “I want to watch a film from the ’80s that is a dark, psychological thriller.”
• “This is real people doing real work,” he explained, “with better tools,” adding that a VFX sequence of a building collapsing was completed “10 times faster than it could have been completed with traditional VFX tools and workflow.”
• The letter comes after Delta president Glen Hauenstein told investors earlier this month that the company aimed to expand AI pricing to 20% of its network by the end of the year.
• Concerns about AI compliance knocked last year’s top worry, off-channel communications, much further down the list.

Netflix just revealed AI-generated footage in a popular show for the first time – did you spot it?

And more often than not, the ones that seek the right guidance early on tend to avoid missteps and build momentum more quickly. It’s to use it to give your team more time to focus on higher-impact work. Often, there is often a conflict between advisors and those responsible for compliance, said Weinberg.